Somehow though...some authors haven't quite caught up with the times. They like to see their name in lights and everywhere. Which today, to be "everywhere" is virtually impossible with today's budgets. They all want to be at the big party. What is not realized is that they are already invited, they just need to decide what they want to wear and show up. Some authors started with the simple black dress and then as their parties grow they become more lavish. Over time...the lavish becomes their own designer black dress. In my opinion, this is where you want to be.
Every marketing plan for a book begins with the simple black dress approach. And sometimes that is all that is needed. Basic fact. When it's a party for the masses that's when EACH plan is then accessorized, and the fun begins. Picking out the perfect attire for the party is where I get to be a personal shopper in my field. I am able to brainstorm all types of ideas to get them presence in the big world of books. And it's about 50/50 of who wants to show up dressed to the nines and who picks the simple black dress with just the right accessories.
There's no doubt some books and authors lend themselves to dressing to the nines, when the content lends to it and/or the author has established themselves as a hob-nobber at the party all ready, or you can do this and wind up looking rather silly and out of place. That is when you learn, that sometimes you stand out in a crowd with a simple chic black dress with the perfect accessories.
It's even better when they realize the little black dress is never out of style, it is always in style and chic with the right finishing touches.
